This Web3 Platform Could Help Craft Cannabis Compete Against Big Business
The solution is a Web3 platform that aims to connect growers directly with consumers via a crypto-exclusive POS ecosystem. It’s called Emerald Road, and the marketplace is the brainchild of legacy farmer Justin Calvino. Part brand store and part consumer-brand interface platform, the dream is to let customers interact directly with their favorite farm, take a tour, talk to growers, and buy products that are delivered via Organic Kind, which has signed on as the platform’s delivery partner....