Amazon Is Trying To Sue Two Fake Review Services Out Of Existence

The online retailer made it clear that the goal of its suit is to “shut down two major fake review brokers.”  Also: Fake reviews: Facebook and eBay ban dozens of groups after watchdog probe Despite the number of takedowns, the fake review industry still appeared to be thriving as of 2021, when a data lake revealed the personal info of more than 200,000 individuals that appeared to be involved in posting fake reviews.  The retail site noted the complexity of the services supposedly being offered by these companies, including a scheme in which AppSally has commissioners ship empty boxes to fake reviewers to increase the appearance of legitimacy and Rebatest only paying the providers of fake five-star reviews when those ratings are approved by “the bad actors attempting to sell those items.”