Still, given market trends and forecasts, it’s no surprise the cloud industry is stepping up its offerings. The analytics firm Newzoo predicts the global cloud gaming market cap to surpass $6.5 billion by 2024, up from $1.57 billion last year. “Cloud adoption has transformed the way games are built, distributed, and played,” Bill Vass, VP of AWS Engineering, said in a statement. “Game developers continue to accelerate their cloud journey, build games faster, and run them with continuous updates, while growing their player base and play engagement.” The launch of AWS for Games and other new services and solutions, he continued, should help customers address high-priority workloads while stepping up their use of game analytics, live operations, and artificial intelligence. AWS for Games offers gaming-specific services and products, as well as partner support, for six areas: Cloud Game Development, Game Servers, Game Security, Live Operations, Game Analytics, and Game AI & ML. Partners in the initiative include AMD, AppsFlyer, Beamable, Databricks, Epic Games, Incredibuild, NVIDIA, Parsec, Perforce, Slalom, Snowflake, and Teradici. Meanwhile, Google Cloud last year indicated its commitment to the cloud gaming market when it created a new executive role focused on Gaming Solutions.