Users will be able to access the eyewear lenses via @amazonfashion’s public profile on Snapchat, in Snap’s Lens Explorer across the For You and Dress Up tabs, as well as in the Snapchat Camera Lens Carousel. Also: Metaverse and immersive experiences: How one company is getting started on the journey The partnership also underscores how AR and VR are becoming more commonplace. Snap has for years invested in the AR Lens platform. Last month, the company said during its Q3 earnings call that more than 250 million people engage with augmented reality on Snapchat every day. “Our AR products and services are already driving a major impact at scale today as Snapchatters use our services to shop, play, learn, explore, and entertain themselves,” CEO Evan Spiegel said on the earnings call. “This quarter, we announced several new valuable partnerships, innovative AR experiences, and new AR features and capabilities in Lens Studio.” The companies plan to expand their joint virtual try-on (VTO) Shopping Lenses beyond eyewear in the future.
