The credit card giant initially rolled out the Digital Receipts feature in February, giving all card holders in the US more information about the things they bought from certain merchants, including store name, logo, order number, date of order, items purchased, details of cost and merchant description. Ramesh Devaraj, vice president of global merchant processing and policy at American Express, explained that the company commissioned a number of surveys that found consumers are shopping online more than ever and want digital receipts, with 81% saying it would help them differentiate between fraudulent charges and legitimate ones. More than 71% said it would make them less likely to dispute charges and 75% said it would improve their customer experience. Nearly 80% of merchants surveyed also said providing digital receipts would improve customer experience and would allow them to “avoid unnecessary disputes and chargebacks.” “We know our customers value transparency and rely on us to introduce new products and services that make their lives easier,” Devaraj said.
