The new findings from Forrester, which was published Monday, found that organizations can realize a $843 cost savings per Mac over its lifetime with the M1 chip. In a 2019 study by Forrester, the savings over three years per Mac were $678. Commissioned studies should be taken with a grain of salt and the main takeaway is Apple plans to ride its consumer M1 Mac success into the enterprise.  Must read:

Apple iMac 24-inch (M1, 2021) review: Slim, power-efficient and colourfulMigrating to M1 Macs: How I’m upgrading my small fleet of older Apple desktops and laptopsMigrating from Intel iMac to M1 MacBook Air: My five-day journey

To go with that updated Forrester Mac in the enterprise report, Apple also published new performance benchmarks for tasks used in the enterprise. Apple said M1 Macs have twice the Excel performance over comparable PCs, twice the browser graphics performance, a 50% boost to web app performance and twice the battery life on Zoom. Key claims from Forrester’s report include:

Enterprises can save $12.4 million in IT support costs over three years. Data breaches are reduced 50% per deployed Mac.Reduced costs compared to PC deployments saves $37.5 million over three years. A 5% productivity boost for all employees.

Forrester didn’t quantify benefits such as iOS and iPadOS applications compatibility. Forrester’s report was based on interviews across multiple industries and deployments ranging from 1,450 employees to more than 100,000. Deployment sizes ranged from 500 Macs to 30,000. Forrester also created a composite organization with the following characteristics: The report is worth a read and rest assured the PC industry will have some issues. Google with Chromebooks may also poke a few holes in it. However, none of that matters per se because the biggest takeaway is that Apple is looking to extend its enterprise gains with the M1 Mac.

Apple brings M1 to iMac in overhaul with wide range of colors, starting at $1,299MacBook Pro M1 review: Apple amazes with its first Silicon MacBook ProApple M1 is the boost the Windows ecosystem needed: QualcommM1 Macs: The opportunities Apple seized and sacrificed’Apple is going to make some serious inroads’ with the M1 Mac, says Jamf CEO Dean HagerApple’s 13-inch M1 MacBook Pro: An enterprise buyer’s review