The overall goal of the update is to create a more agile channel through which customers can utilize cloud-based services to cost-effectively fulfill service obligations at scale, Selipsky noted. Lastly, MSK Serverless is designed to be a new type of cluster that makes it easier for developers to run Apache Kafka without manually handling capacity management, AWS said. Instead, these needs are handled via automation of provisioning and scaling compute and storage resources to more accurately control the data that is streamed and retained. The other main selling point of all four AWS solutions, aside from their increased agility, is the on-demand and as-needed pricing schemes they bring with them. This potentially offers significant savings to users that were underutilizing existing versions of each service, or where hesitant to buy into any of the four offerings over fears of exceeding their cloud budgets by over-purchasing for their specific needs. Selipsky noted that the company expects all four offerings to be particularly attractive to businesses that need to rapidly scale their online presences, such as ticket sellers bracing for a major event or online retailers responding to unexpected spikes in sales.