On a conference call with analysts following Comcast’s second quarter earnings report, CEO Brian Roberts said the company is seeing a payoff from reprioritizing wireless across its sales channel. Roberts said the 280,000 wireless subscriber lines are the highest of any quarter since Xfinity Mobile launched. Roberts added Xfinity Mobile was seeing the “fastest sales momentum we ever had” with gains to come due to unlimited plans for families and small businesses.

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Indeed, Comcast’s wireless business had second quarter revenue of $556 million, up 70.4% from a year ago.  Comcast’s wireless unit runs on Verizon’s network and appears to be working out for both parties. Comcast is using wireless to create new bundles for the 60 million homes and businesses in its footprint. Verizon on its earnings call didn’t mention Comcast by name, but CEO Hans Vestberg noted he was happy with his MVNO customers. For Comcast, the general idea to focus on customer connectivity and using its virtualized network to add services as well as automate. Roberts added: Add it up and Comcast is faring well with broadband revenue up 14.3% and business services sales up 10%. Even video was up 2.6%. Comcast reported second quarter earnings per share of 80 cents a share on revenue of $28.55 billion, up 20.4% from a year ago. Non-GAAP earnings were 84 cents a share compared to Wall Street estimates of 67 cents a share.