According to Counterpoint’s charts, this quiet, yet impressive, climb puts it behind only Apple and Samsung with a 10% share of the market by year’s end. Meanwhile, Apple continued to dominate the US market with 58% and Samsung held a distant second with 22%. Motorola’s rise was partially driven by the former third-place holder, LG, which exited the smartphone arena in early 2021. However, the success of the company’s own sub-$300 smartphones also played a major role, according to Counterpoint. The offering of budget-friendly smartphones, as well as its reliance on selling unlocked units that can easily be ported to new carriers, helped Motorola quickly take advantage of LG’s exit, passing it back in April 2021 and maintaining its new slot ever since. Also: Smartphone sales show first growth since 2017 in new Counterpoint Research report Counterpoint Research Senior Analyst Varun Mishra also noted Motorola’s unique success among pre-paid providers, saying The analyst went on to say that it is now key for Motorola to leverage this success to grow its higher-priced smartphones. However, they also warned that this will be a difficult task due to the “stranglehold Apple and Samsung have on the US market.”
