Most people know stock photography when they see it. It’s not meant to evoke emotion so much as catch the eye and lead it to copy. The thing is, it doesn’t have to be that way, and the photographers at Scopio are forging a new path that’s a win-win for both creators and marketers. Now that a lifetime subscription to the service is available for less than $30, brands, both big and small, are seeing how it can work for them. Scopio bills itself as an outlet for royalty-free images and the “most diverse creator community on Earth.” It’s not just an idle boast. Their female co-founders have landed on several entrepreneur hot lists, including Forbes’ “30 Under 30” and a feature on New York Finance. Also: 7 best photo editing apps Scopio’s roster of talented artists currently stands at over 14 thousand, hailing from more than 190 countries. That’s a lot of different perspectives, and you can lose hours just scrolling through the images on Scopio. They represent the whole range of human emotion and sometimes double as photojournalism, capturing current events such as acts of war and protest. (In fact, Scopio has even published “The Year Time Stopped: The Global Pandemic in Photos,” a coffee table book covering COVID from a global perspective.) So what does that mean for marketers? Thanks to Scopio’s intuitive search system and extensive library of over 700,000 images, you can find art that fits any message. Its trove of images is constantly being updated and includes not just photography but digital art, video, and illustration, all royalty-free for subscribers and ready for use in print or on the web. Right now, you can see this diverse visual content for yourself by purchasing a lifetime subscription to Scopio for $29, down from the original MSRP of $3,480.
